Leadership Communication for Maximum Impact: Storytelling

Coursera MOOC / Non-credit USD 79
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Leadership Communication for Maximum Impact: Storytelling

About this course

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

What you'll learn

  • develop a personal brand through storytelling
  • create engaging narratives for different audiences
  • manage communication during crises
  • interact effectively across various media platforms
  • articulate a vision for innovation

Course objectives

  • help leaders discover and share their own stories
  • equip leaders with tools to communicate effectively
  • enhance the ability to inspire and engage diverse audiences

Skills you'll gain

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