Machine Learning for Marketing

Coursera MOOC / Non-credit USD 49

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Machine Learning for Marketing

About this course

Understand the structure and techniques used in Machine Learning, Text Mining, and Decision Science for Marketing. Explore the fascinating world of Machine Learning and its transformative applications in marketing. Explain how analytics and decision science approaches for marketing can enhance the quality of marketing decision-making. Foundation in digital marketing analytics to understand the consumer journey, intent, and activity on your business website.

What you'll learn

understand machine learning techniques
apply text mining to marketing data
utilize analytics for improved decision-making
interpret consumer behavior from digital analytics

Course objectives

explore the applications of machine learning in marketing
enhance the quality of marketing decision-making through data science

Skills you'll gain

machine learning marketing analytics marketing strategy digital marketing consumer behavior text mining data science customer journey analytics tools decision science

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