Marketing Analytics: Strategy and Decision-Making

edX MOOC / Non-credit Free

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Marketing Analytics: Strategy and Decision-Making

About this course

Enhance your digital marketing efforts by learning to harness data analytics and manage long-term, profitable customer relationships.

What you'll learn

understanding data analytics in marketing
managing customer relationships effectively
making strategic marketing decisions based on data

Course objectives

enhance digital marketing efforts through analytics
develop skills to analyze customer data
learn to implement data-driven marketing strategies

Skills you'll gain

data analytics marketing strategy data visualization digital marketing consumer behavior customer relationship management marketing metrics analytics tools data-driven decisions campaign performance

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