Marketing Analytics: Was bringt meine Werbung?

In 'Marketing Analytics: Was bringt meine Werbung?', you'll explore the essential tools and techniques for measuring the effectiveness of your digital marketing campaigns. This course is tailored for marketing managers, business executives, and freelancers who want to enhance their marketing strategies using key performance indicators and data analysis tools. You’ll get hands-on experience with web analytics, social media analysis, email marketing metrics, and search engine marketing, all while developing the skills to present your findings through data visualization.