In 'Marketing Basics for Beginners', you'll embark on a journey to understand the fundamental principles of marketing. The course covers everything from identifying your target audience and conducting market research to grasping digital marketing essentials like social media and SEO. With engaging lessons and practical activities, you'll gain valuable insights into crafting brand identities and analyzing marketing metrics to inform your strategies.
What you'll learn
core principles of marketing
conducting market research
creating customer personas
digital marketing fundamentals
branding strategies
content marketing implementation
SEO techniques
SEM basics
marketing analytics
Course objectives
to teach the core concepts of marketing
to enable students to identify and analyze target demographics
to develop skills in digital marketing and SEO
to provide practical knowledge of marketing analytics