About the Marketing Cloud Intelligence Accredited ProfessionalThis accreditation recognizes practitioners who implement Marketing Cloud Intelligence (MCI) and deliver measurable outcomes for customers. It’s for candidates who can turn business requirements into working MCI solutions that support customer success.Who it’s forAccredited Professional exams are offered to Salesforce Partners with access to Partner Learning Camp and the Partner Community.Helpful backgroundData modeling, ETL, and SQLBI implementations (preferably in digital marketing)Data analysis and QA practicesBasic logic patterns (if/else, loops)Familiarity with ads and marketing analyticsClient-facing communication that explains technical topics clearlyRunning discovery sessions and translating needs into technical plansHow to use this guideUse this guide to check your readiness for the MCI Accredited Professional exam. Inside you’ll find the target audience, suggested training and docs, and the full objective list to plan your study path. Salesforce recommends a mix of real project work, partner learning, and self-study to improve your chances of passing.Exam factsFormat: 40 multiple-choice/multiple-select questionsTime: 90 minutesPassing score: 60%Release alignment: Summer ’24Registration fee: USD $150 (plus applicable taxes)Retake fee: USD $150 (plus applicable taxes)Delivery: Proctored, onsite at a testing centerReferences: No online or hard-copy materials permitted during the examPrerequisites: NoneExam OutlineThe Marketing Cloud Intelligence Accredited Professional exam measures a candidate’s knowledge and s
What you'll learn
understand data modeling
apply ETL and SQL techniques
conduct data analysis for marketing
implement basic logic patterns
effectively communicate technical topics to clients