About the Marketing Cloud Intelligence Accredited ProfessionalThis accreditation recognizes professionals who implement Marketing Cloud Intelligence (MCI) and deliver measurable value for customers. It suits candidates who can translate business needs into working MCI solutions that drive customer success.Who should take itAccredited Professional exams target Salesforce Partners with access to Partner Learning Camp and the Partner Community.Recommended backgroundData modeling, ETL, and SQLBI implementations (preferably in digital marketing)Data analysis and QA practicesBasic coding patterns (if/else, loops)Familiarity with ads/marketing analyticsClient-facing communication and clear, concise explanationsLeading discovery sessions and turning requirements into technical plansHow to use this guideUse this guide to assess readiness for the MCI Accredited Professional exam. It outlines the audience, suggested training, documentation, and the full set of exam objectives so you can plan effective study. Salesforce recommends combining real project work, relevant partner learning, and self-study for the best outcome.Exam detailsFormat: 40 multiple-choice/multiple-select questionsTime: 90 minutesPassing score: 60%Release alignment: Summer ’24Registration fee: USD $150 (plus applicable taxes)Retake fee: USD $150 (plus applicable taxes)Delivery: Proctored, onsite at a testing centerReferences: No online or hard-copy materials allowed during the examPrerequisites: NoneExam OutlineThe Marketing Cloud Intelligence Accredited Professional exam measures a candidate’s knowledge and skills related to the following objectives.
What you'll learn
Understand data modeling and ETL processes
Implement SQL practices in marketing contexts
Analyze data to drive marketing decisions
Develop client-facing communication skills
Conduct effective discovery sessions for requirements analysis