About the Marketing Cloud Personalization Accredited ProfessionalThis credential recognizes consultants who implement and advise on real-time personalization. The exam confirms your ability to plan, configure, build, and launch Marketing Cloud Personalization (MCP) using declarative tools that meet business needs in a maintainable, scalable way.Who It’s ForAccredited Professional exams are intended for Salesforce Partners with access to Partner Learning Camp and the Partner Community.This exam targets individuals who:Understand the MCP platform and its terminology.Have practical experience positioning and implementing MCP for clients.How to Use This GuideUse this guide to assess readiness for the exam. It outlines the audience, recommended training and documentation, and the full set of objectives. Pair real project work with partner curriculum and self-study for best results.Exam DetailsFormat: 50 multiple-choice/multiple-select questionsTime: 75 minutesPassing score: 70%Release alignment: Summer ’24Registration fee: USD $150 (+ applicable taxes)Retake fee: USD $150 (+ applicable taxes)Delivery: Proctored, onsite at a testing center (see scheduling info)Resources: No hard-copy or online references allowed during the examPrerequisites: NoneAbout the Marketing Cloud Personalization Accredited ProfessionalThis credential recognizes consultants who implement and advise on real-time personalization. The exam confirms your ability to plan, configure, build, and launch Marketing Cloud Personalization (MCP) using declarative tools that meet busines
What you'll learn
planning and configuring Marketing Cloud Personalization (MCP)
building and launching effective marketing solutions
understanding MCP platform terminology
applying real-time personalization strategies for clients
Course objectives
confirm knowledge of MCP and its features
demonstrate ability to implement marketing solutions