Marketing de servicios

edX MOOC / Non-credit USD 105.3

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Marketing de servicios

About this course

This course focuses on the critical aspects of service marketing, exploring how to effectively promote and deliver services to customers. You'll delve into the unique challenges that come with marketing services compared to tangible products, gaining insights into creating value and building customer relationships. Through practical examples and strategic frameworks, you'll learn how to implement service marketing principles in real-world scenarios.

What you'll learn

understand the principles of service marketing
identify unique challenges in marketing services
develop strategies for building customer relationships in service contexts

Skills you'll gain

market research marketing strategy consumer behavior value creation customer service branding customer relationships service quality service marketing promotional techniques

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