Marketing enfocado en la estrategia de servicios

edX MOOC / Non-credit USD 109

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Marketing enfocado en la estrategia de servicios

About this course

El consumidor del siglo XXI ha cambiado sus hábitos de consumo, aprende en este curso en línea qué hay detrás de estas tendencias y cómo ofrecer nuevas experiencias de servicio, algunos ejemplos son: Airbnb, Netflix, Spotify, Uber, Andrés Carne de Res.

What you'll learn

understand consumer behavior changes
analyze service strategy adaptations
design improved service experiences

Course objectives

to educate participants on modern consumer trends
to provide insights into successful service strategies from various companies

Skills you'll gain

customer experience digital marketing consumer behavior user experience service strategy service design service innovation Airbnb Netflix Uber

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