أكثر من ٥ ساعات من الشرح والتفاعل في معظم أقسام التسويق وبشكل تطبيقي وليس نظري!لن تحتاج إلي أي كورس إضافي كبداية في التسويق ستتعلم في هذا الكورس كل هذه النقاط:Consumer Behavior1- internal influences2- External influences 3- Consumer decision-making process4- How stores track shopping behavior5- Color psychology Introduction to Practical Marketing1- Marketing iceberg 2- Marketing Segmentation3- Marketing Mix4- Brand Persona exercise.5- Brand Value ChainWhat is Strategy1- Strategy Simplified2- Strategy Example (Video)3- Strategic situation4- Prisoner’s dilemma 5- Marketing Strategy6- Porter’s five forces7- PESTL AnalysisTypes of market research1- What is market research2- Initiating Research3- Qualitative Research4- Quantitative Research5- Delivering InsightsWhat is Offline Marketing1- Importance of offline marketing2- Internal Marketing3- IMC4- Omni-Channel MarketingIntroduction to Event management1- Activation management2- Conference management3- Guerrilla MarketingWhat is Copywriting1- Copywriting or content creation?2- Content localization B2B Digital Marketing1- Lead generation funnel2- MQL & SQL3- Email Marketing4- Organic traffic5- Linkedin Adsأحمد راضي عنده خبرة في التسويق اكتر من ١٤ سنة في اكتر من ٢٧ شركة و١٧ مجال وصناعة مختلفةواشتغل في التسويق في اكتر من ١٩ بلدكل دة ساعده انه يكون فهم مختلف لطريقة التعامل مع سلوك المستهلك أو الConsumer Behavior
What you'll learn
understand consumer behavior
identify internal and external influences on consumers
analyze the consumer decision-making process
explore marketing strategies and frameworks
conduct qualitative and quantitative market research
differentiate between offline and online marketing tactics
develop skills in event management and copywriting
Course objectives
to provide practical knowledge of marketing tools and strategies
to enhance understanding of consumer interactions and behaviors