Marketing Fundamentals: Who Is Your Customer?

edX MOOC / Non-credit USD 249

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Marketing Fundamentals: Who Is Your Customer?

About this course

Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.

What you'll learn

understand key marketing concepts
develop customer acquisition strategies
identify target customers

Course objectives

to equip learners with essential marketing skills
to improve customer targeting for businesses

Skills you'll gain

business growth market research marketing strategy digital marketing consumer behavior customer acquisition branding sales techniques target audience marketing principles

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