行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

Coursera MOOC / Non-credit USD 39

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行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

About this course

課程將協助學員熟悉行銷及顧客關係管理的基本概念，並透過介紹行銷策略 (STP) ，了解品牌管理的應用及實務。並分析數位時代之下消費市場的五大現象，以及這些新興消費現象對行銷策略及品牌管理的影響。

What you'll learn

Understand core marketing concepts
Apply STP strategies
Analyze consumer behavior in the digital landscape
Implement effective brand management techniques

Course objectives

Provide a foundational understanding of marketing and CRM
Explore modern consumer trends
Enhance practical skills in brand management

Skills you'll gain

marketing strategy digital marketing consumer behavior brand management market analysis customer relationship management marketing STP strategies business trends digital age

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