Marketing Strategy

edX MOOC / Non-credit USD 394.2

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Marketing Strategy

About this course

This course on Marketing Strategy is designed to help you develop a deeper understanding of how to craft effective marketing plans and campaigns. You'll explore key concepts, tools, and frameworks that marketing professionals use to analyze market trends and consumer behavior. By the end, you should feel more confident in your ability to devise strategies that align with business goals and appeal to target audiences.

Skills you'll gain

marketing strategy digital marketing consumer behavior market analysis strategic marketing branding marketing tools business goals target audience campaign planning

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