Mastering Business Essentials: Marketing

Coursera MOOC / Non-credit USD 79

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Mastering Business Essentials: Marketing

About this course

Marketing is the lovely art and science of making it easy to buy. This has become a lot harder with global competition, glut of advertising, higher customer expectations, and overall rising quality of private label. There are a dozen frameworks (4P, STP, purchase funnel, content marketing, NPS) that will help you understand, wrestle, and apply marketing smarts to your work.

What you'll learn

Understand key marketing frameworks such as the 4P's and STP
Apply marketing principles to real-world scenarios
Analyze customer expectations and competitive strategies

Skills you'll gain

consumer behavior brand management content marketing marketing 4Ps marketing frameworks advertising strategies customer expectations STP purchase funnel

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