Mercadotecnia Sensorial Experiencial

edX MOOC / Non-credit USD 39

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Mercadotecnia Sensorial Experiencial

About this course

Sé un experto en mercadotecnia sensorial, analiza el impacto de los sentidos en la conducta del consumidor y en las estrategias de mercadotecnia de las marcas. Desarrolla estrategias de mercadotecnia de experiencias para la generación de satisfacción y superación de expectativas, ganando terreno frente a la competencia.

What you'll learn

analyze the impact of senses on consumer behavior
develop experiential marketing strategies
enhance customer satisfaction through marketing

Course objectives

understand sensory marketing principles
create effective marketing experiences
differentiate brands through experiential strategies

Skills you'll gain

customer experience brand strategy consumer behavior competitive advantage marketing tactics consumer engagement sensory marketing experiential marketing satisfaction strategies marketing impact

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