Minería de Datos: Análisis de la Canasta de Compra

edX MOOC / Non-credit USD 39

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Minería de Datos: Análisis de la Canasta de Compra

About this course

¿Conoces realmente qué productos de la canasta de mercado compran tus clientes o te dejas llevar por lo que aparenta a simple vista? En este curso aprenderás a construir modelos basados en técnicas de data mining o minería de datos, que te permitirán conocer información relevante de tus clientes y descubrir patrones de comportamiento para definir estrategias de marketing de acuerdo a la compra de productos.

What you'll learn

understand data mining techniques
build models to analyze customer purchase behavior
identify patterns in market basket data
develop strategies for targeted marketing

Skills you'll gain

data analysis data mining market analysis model building pattern recognition analytics marketing strategies customer behavior statistical techniques purchase data

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