Minería de datos aplicada al marketing

edX MOOC / Non-credit USD 70.2

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Minería de datos aplicada al marketing

About this course

This course focuses on how data mining techniques can be applied in marketing to enhance decision-making and strategies. You'll explore various methods for gathering insights from data, which can help in understanding consumer behavior and optimizing marketing campaigns. The aim is to equip you with practical tools to improve marketing effectiveness through data analysis.

Skills you'll gain

data-driven marketing consumer behavior predictive modeling data analysis data mining analytics marketing strategies insights

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