Minería de Datos: Segmentación de Mercados

edX MOOC / Non-credit USD 39

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Minería de Datos: Segmentación de Mercados

About this course

¿Conoces realmente a tus clientes? En este curso aprenderás a construir modelos basados en técnicas de minería de datos, que te permitirán descubrir los hábitos de compra de tus clientes, para definir estrategias de marketing de acuerdo con sus perfiles, hacer una correcta toma de decisiones y tener una ventaja competitiva a través de herramientas de minería de datos.

What you'll learn

Understand customer buying behaviors
Build data mining models
Develop marketing strategies based on customer profiles
Make informed business decisions using data

Course objectives

To equip students with data mining techniques
To develop skills for market segmentation
To enhance decision-making strategies based on customer insights

Skills you'll gain

business intelligence customer segmentation decision making consumer behavior predictive modeling data analysis data mining competitive advantage marketing strategies

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