Mobile Marketing

Coursera MOOC / Non-credit USD 49
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Mobile Marketing

About this course

This comprehensive Mobile App Marketing and Monetization program will equip you with the skills needed to excel in app marketing and prepares you for entry-level digital marketing and e-commerce roles. You'll learn to optimize your app for success, driving downloads, engagement, and business growth. By the end of this course, you will be able to: - Master Mobile App Marketing Fundamentals: Understand the importance of apps in online business and implement effective monetization strategies to maximize revenue. - Implement Effective App Store Optimization (ASO) Techniques: Enhance app visibility, conduct keyword research, and rank higher in app stores, including getting your app featured. - Leverage Advanced Promotion Strategies: Boost app downloads with influencer marketing, video ads, social campaigns, and effective management of app ratings and reviews. - Utilize AppTweak for Enhanced ASO: Optimize your app's performance using AppTweak, mastering key features to manage audiences and track essential metrics. - Enhance CRM Capabilities with HubSpot: Send targeted emails, create and manage deals, and streamline customer support with HubSpot CRM to effectively manage your app's user base. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical mobile app marketing skills, preparing you for success in the competitive app market.

What you'll learn

  • Implement app store optimization (ASO) techniques including keyword research and strategies to improve app store rankings
  • Apply monetization strategies to generate revenue from mobile applications
  • Create and execute promotion campaigns using influencer marketing, video ads, and social media
  • Use AppTweak to track app performance metrics and optimize audience targeting
  • Manage user relationships through HubSpot CRM including email campaigns and customer support workflows
  • Develop strategies to manage app ratings and reviews effectively

Course objectives

  • Understand the role of mobile apps in online business strategy
  • Increase app visibility and downloads through app store optimization
  • Drive user engagement and retention through targeted marketing campaigns
  • Maximize app revenue through effective monetization strategies
  • Master industry-standard tools for app marketing and customer relationship management

Skills you'll gain

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