Online Advertising & Social Media.

edX MOOC / Non-credit USD 199
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Online Advertising & Social Media.

About this course

Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.

What you'll learn

  • Understand the basics of online advertising ecosystems
  • Analyze social media data for better outreach decisions
  • Utilize big data in marketing strategies

Course objectives

  • Teach the integration of social media with online advertising
  • Provide skills for big data analysis in marketing contexts

Skills you'll gain

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