Personal Brand Management and Influence

Coursera MOOC / Non-credit USD 49
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Personal Brand Management and Influence

About this course

Most professionals spend years in meeting rooms, pitches, and performance conversations without ever being taught how to command them. This Specialization gives you a practical, end-to-end framework covering three skills that change that: owning any room through preparation, presence, and positivity; building and launching a personal brand across LinkedIn, video, and workplace channels; and applying ethical persuasion techniques, including rapport-building, storytelling, and the five S's presentation framework, to move people toward action. By the end, you'll walk into any professional setting with the confidence, credibility, and influence skills to get your ideas heard, your proposals approved, and your career moving in the direction you choose.

What you'll learn

  • improve presentation skills
  • develop a personal brand on LinkedIn and in workplace channels
  • apply ethical persuasion techniques

Course objectives

  • help professionals command any professional setting
  • enable effective storytelling and rapport-building
  • instill confidence and credibility in participants

Skills you'll gain

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