This course provides a strategic perspective to understanding platform business models. In contrast to traditional pipeline businesses, platform business models need different treatment, both in terms of strategies and operations. This course will discuss the unique economics of platform businesses, and the specific decisions leaders in platform firms need to take.
What you'll learn
understand the unique economics of platform business models
identify strategic differences between platform and pipeline businesses
make informed decisions as a leader in a platform firm
Course objectives
examine the operational strategies specific to platform businesses
discuss the economic implications of platform models
develop a strategic framework for platform business leadership