Principles of Marketing

Coursera MOOC / Non-credit USD 49

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Principles of Marketing

About this course

This Specialization prepares learners to analyze and apply core marketing concepts, including strategy development, market research, consumer behavior, and integrated marketing communications. Learners will evaluate pricing, product, and distribution decisions while understanding how business environments and market dynamics influence effective marketing strategies.

What you'll learn

analyze core marketing concepts
apply strategies for market research
understand consumer behavior
evaluate pricing and product decisions
assess distribution strategies

Course objectives

prepare learners to develop effective marketing strategies
equip learners with skills to evaluate marketing decisions
enhance understanding of market dynamics

Skills you'll gain

strategic planning market research digital marketing consumer behavior distribution channels branding pricing strategies advertising strategies integrated marketing marketing principles

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