Product Strategy in the age of GenAI

Coursera MOOC / Non-credit USD 49
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Product Strategy in the age of GenAI

About this course

Enter the dynamic world of product strategy with the "GenAI Product Strategy" Specialization. Designed for aspiring and current product managers, this program enhances your skills in using Generative AI to drive product innovation, manage lifecycles, and transform customer insights. You'll build expertise in strategic planning, lifecycle management, and collaborative leadership across practical scenarios. Upon completion, you'll be equipped to implement AI-driven strategies that enhance customer experiences and foster organizational success.

What you'll learn

  • Using generative AI tools to inform product strategy and decision-making
  • Managing product lifecycles with AI-driven approaches
  • Transforming customer insights into AI-enhanced product features
  • Implementing strategic planning frameworks that incorporate generative AI
  • Leading cross-functional teams on AI-integrated product initiatives

Course objectives

  • Build expertise in AI-driven product strategy development
  • Learn to manage product lifecycles using generative AI tools
  • Develop skills in collaborative leadership for AI product initiatives
  • Apply GenAI to enhance customer experiences and product outcomes

Skills you'll gain

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