Public Library Marketing and Public Relations

edX MOOC / Non-credit USD 59

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Public Library Marketing and Public Relations

About this course

Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.

What you'll learn

Develop effective marketing strategies
Create public relations plans
Communicate library value to the community
Engage with different audiences

Skills you'll gain

communication skills marketing strategy community engagement audience targeting brand awareness public relations library services program promotion

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