This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
What you'll learn
understand the basic elements of questionnaire design
evaluate the effectiveness of different types of questions
apply techniques for assessing respondent behavior
recognize characteristics specific to various interviewing modes
Course objectives
provide foundational knowledge of questionnaire design
equip students with practical techniques for evaluating survey questions