Quick Start Guide to Social Media

edX MOOC / Non-credit USD 79.99

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Quick Start Guide to Social Media

About this course

Jumpstart your social media marketing efforts with this course! Learn to identify your target audience, map their journey, and select the right platforms to engage them. Develop strategies for creating engaging content, growing your presence, and using analytics to optimize campaigns. By the end, you'll have the skills to set goals, align platforms, and drive results—perfect for beginners seeking practical, hands-on knowledge in social media marketing.

What you'll learn

identify target audiences
map customer journeys
select appropriate social media platforms
develop engaging content strategies
grow social media presence
use analytics for campaign optimization

Course objectives

equip students with the skills to start social media marketing
help students align marketing platforms with business goals

Skills you'll gain

market research digital marketing audience targeting content strategy campaign optimization social media analytics engagement strategies social platforms online presence

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