Sales Excellence

Coursera Certificate USD 49
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Sales Excellence

About this course

Master the complete sales lifecycle from foundational techniques to AI-powered strategies in this comprehensive program. You'll develop expertise in B2B and B2C sales methodologies, pipeline management, territory optimization, and cutting-edge generative AI applications for sales automation and personalization. Through hands-on projects using tools like Zapier and Microsoft Copilot, you'll learn to automate sales tasks, craft compelling presentations, and leverage AI platforms including ChatGPT, Claude, and IBM Watson to transform your sales performance and drive measurable business results.

What you'll learn

  • understand the complete sales lifecycle
  • apply foundational sales techniques
  • implement AI-powered strategies in sales
  • manage sales pipelines effectively
  • optimize sales territories

Course objectives

  • develop expertise in sales methodologies
  • automate sales tasks
  • leverage generative AI for personalization in sales
  • create compelling sales presentations

Skills you'll gain

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