About the Salesforce AI Specialist CredentialThe Salesforce AI Specialist credential is designed for professionals seeking to utilize generative AI within Salesforce. AI Specialists play a key role in implementing and optimizing Einstein AI solutions. This certification is tailored for Salesforce Administrators, Developers, and Architects who work with built-in AI capabilities, and enhance them using tools like Copilot Builder, Prompt Builder, and Model Builder.Audience Description: Salesforce AI SpecialistCandidates for the Salesforce Certified AI Specialist credential should have foundational knowledge of Salesforce’s core features and be proficient in navigating the platform. This certification is ideal for individuals looking to demonstrate their skills in:Understanding Salesforce Einstein’s AI features, including foundational AI concepts, large language models (LLMs), prompts, models, and tools.Configuring, testing, and refining Einstein features like prompts and models, while following Salesforce best practices.Utilizing Salesforce Einstein functionalities such as Sales emails, Service replies, Work Summary, Copilot Builder, Prompt Builder, and Model Builder to meet specific business needs.Developing custom solutions, actions, and integrations within the Salesforce ecosystem.Applying AI concepts like predictive analytics, machine learning, and natural language processing (NLP) in CRM systems.Ensuring data quality, preparation, and governance in AI model training, while adhering to ethical and responsible data handling practices, including privacy and compliance.Engaging stakeholders in AI discussions and identifying opportunities for AI-driven business improvements.A candidate for this certification is not expected to:Have advanced knowledge of configuring and fine-tuning LLMs.
What you'll learn
Understand Salesforce Einstein's AI features
Configure and refine Einstein AI functionalities
Utilize tools like Copilot Builder and Prompt Builder
Apply AI concepts in CRM systems
Ensure data quality and compliance in AI model training