The Salesforce Marketing Cloud Account Engagement Specialist certification is ideal for those looking to enhance their skills in managing marketing campaigns using Salesforce's Account Engagement tool, also known as Pardot. This course will guide you through the fundamentals of creating effective email marketing strategies, lead generation techniques, and data-driven reporting, preparing you for practical challenges in the field. It's particularly suited for individuals with some experience in marketing workflows, allowing you to build on your existing knowledge while gaining insights into managing marketing assets and automations.
What you'll learn
Create and manage marketing workflows in the Salesforce Lightning App
Understand the visitor-to-prospect lifecycle
Interpret data from Engagement History and B2B Marketing Analytics dashboards
Manage scoring models, grading models, and custom field setups
Troubleshoot common issues like sync errors and field mapping