About the Salesforce Marketing Cloud Email SpecialistThe Salesforce Marketing Cloud Email Specialist has experience using Marketing Cloud, specifically Email Studio, Content Builder, Journey Builder, Einstein features, importing data, segmenting data, and running reports that capture email data. They can create solutions that meet email marketing goals. The Marketing Cloud Email Specialist is familiar with product capabilities related to email marketing, report generation, and data management.The Salesforce Marketing Cloud Email Specialist generally has at least 6 months of experience using the Marketing Cloud Email application and associated tools.The Salesforce Marketing Cloud Email Specialist has an awareness of marketing terminology and best practices and has the experience, skills, and knowledge to:Build email marketing campaigns leveraging the various tools within Email Studio, including Content Builder.Build relational data models.Send emails using email application sending methods.Build email automations using Automation Studio and Journey Builder.Create reports of email tracking data.Use Marketing Cloud Einstein to leverage AI-driven personalization for Emails.Invest time in studying the resources listed in this exam guide and the additional study materials provided by Salesforce.About the ExamRead on for details about the Salesforce Marketing Cloud Email Specialist exam.Content: 60 multiple-choice questions, up to 5 unscored questions*Time allotted to complete the exam: 90 minutesPassing score: 67%Registration fee: USD 200, plus applicable taxes as required per local lawRetake fee: USD 100, plus applicable taxes as required per local lawDelivery options: Proctored exam delivered onsite at a testing center or in an o
What you'll learn
Understand the capabilities of Email Studio, Content Builder, and Journey Builder
Create effective email marketing campaigns
Build relational data models and email automations
Generate and interpret reports for email tracking data
Utilize Marketing Cloud Einstein for AI-driven email personalization