Search Advertising with Google

edX MOOC / Non-credit USD 287.96

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Search Advertising with Google

About this course

This course on Search Advertising with Google focuses on the practical aspects of creating and managing effective search ad campaigns. You'll learn the essentials of keyword research, ad creation, and performance tracking to optimize your advertising strategy. It's designed for those looking to enhance their digital marketing skills and leverage Google's advertising tools effectively.

What you'll learn

understand the fundamentals of search advertising
perform keyword research for effective ad campaigns
create engaging search ads
analyze and optimize campaign performance using Google tools

Skills you'll gain

campaign management keyword research google ads online advertising search engine marketing performance tracking ad optimization search advertising digital marketing strategies

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