Search Engine Optimization with ChatGPT

Coursera MOOC / Non-credit USD 49
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Search Engine Optimization with ChatGPT

About this course

Master one of the most in-demand skills in digital marketing — using ChatGPT to plan, execute and optimise your SEO strategy from start to finish. By the end of this course, you will know how to conduct keyword and competitor research with ChatGPT, generate technical SEO elements including meta titles, sitemaps and schema markup, create and optimise content, and write personalised link-building outreach — all using structured AI prompts you can apply to any website immediately. Whether you are building your first site or looking to work faster and smarter on an existing one, this course removes the guesswork. Every lesson is showing ChatGPT in action on real SEO tasks. You will not just watch — you will practise writing prompts, complete AI-graded tasks, and leave with a prompt library covering every skill in the course. What makes this course different is its focus on workflow. Rather than covering SEO theory, each module teaches you a repeatable process: how to prompt ChatGPT effectively, how to evaluate and refine what it produces, and how to combine it with the right tools to get results you can trust.

What you'll learn

  • Conduct keyword research and competitor analysis using ChatGPT prompts
  • Generate technical SEO elements including meta titles, sitemaps, and schema markup with AI assistance
  • Create and optimize SEO content using structured AI prompts
  • Write personalized link-building outreach messages with ChatGPT
  • Evaluate and refine AI-generated SEO outputs for quality and accuracy
  • Build a library of reusable prompts for common SEO workflows

Course objectives

  • Master the use of ChatGPT for planning, executing, and optimizing SEO strategies
  • Develop repeatable workflows for prompting ChatGPT effectively on SEO tasks
  • Learn to combine AI tools with traditional SEO methods to produce trustworthy results

Skills you'll gain

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