Sell on Value

Coursera MOOC / Non-credit USD 49

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About this course

Sell on Value is for B2B professionals who need to move beyond feature-focused selling and build a clear, defensible business case for their solution. In this course, you will learn how to move beyond feature-focused messaging and develop a defensible business case for your solution. Using practical frameworks, you will analyze and reframe messaging around quantified value, apply the Four Pillars of Value: revenue, cost, risk, and speed, and practice communicating ROI, risk reduction, and strategic impact in a way that earns executive trust.

What you'll learn

analyzing and reframing messaging
applying the Four Pillars of Value: revenue, cost, risk, and speed
communicating ROI effectively
demonstrating risk reduction
articulating strategic impact

Course objectives

to teach professionals how to create value-focused messaging
to enhance the ability to build defensible business cases for solutions

Skills you'll gain

risk management business case development executive communication b2b sales sales strategies strategy value selling roi communication four pillars of value feature selling alternative

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