Services Marketing: Concepts & Applications

edX MOOC / Non-credit USD 189
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Services Marketing: Concepts & Applications

About this course

Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.

What you'll learn

  • understand core concepts of services marketing
  • apply marketing strategies across different industries
  • evaluate customer perspectives in service provision
  • manage services effectively from a managerial viewpoint

Skills you'll gain

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