Services Marketing Fundamentals

edX MOOC / Non-credit USD 340.2

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Services Marketing Fundamentals

About this course

Services Marketing Fundamentals explores the essential concepts and strategies required to effectively market services. The course emphasizes understanding customer needs, building strong service brands, and managing service operations to enhance customer satisfaction. Through practical examples and case studies, you will gain insights into the unique challenges of marketing services compared to products.

What you'll learn

understand the key components of services marketing
identify strategies for building service brands
analyze customer expectations and service quality
manage service delivery and operations for better customer experience

Skills you'll gain

marketing strategy brand management service operations case studies customer satisfaction service quality customer needs marketing concepts services marketing service brand

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