This course focuses on teaching you the essentials of creating Instagram and Facebook advertisements clearly and practically. You'll start by learning how to set up accounts, create ad accounts, define target audiences, and use the Meta pixel effectively. The course also explains how changes in modern marketing strategies can be quickly integrated into your campaigns, helping you build a solid understanding of both theoretical concepts and hands-on techniques.
What you'll learn
how to create Instagram and Facebook accounts
how to set up a Facebook ad account
how to define target audiences
how to create and use a Meta pixel
understanding retargeting marketing
analyzing Instagram and Facebook ad performance
Course objectives
to simplify the setup process for Instagram and Facebook advertising
to guide participants in identifying effective target audiences
to demonstrate practical application of advertising strategies on social media