Social Media Marketing Foundations

edX MOOC / Non-credit USD 79.99

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Social Media Marketing Foundations

About this course

Gain a clear understanding of how social media fits into the digital landscape and how to use it to reach real business goals. Learn platform strengths, audience targeting, SMART goal-setting, and the marketing funnel from awareness to conversion. Build effective content strategies, create personas, and track performance with key metrics and helpful AI tools designed to optimize results.

What you'll learn

understanding social media's role in digital marketing
platform strengths and audience targeting
SMART goal-setting for marketing
building effective content strategies
creating marketing personas
tracking performance with metrics and AI tools

Course objectives

to familiarize students with various social media platforms
to enable students to set actionable business goals
to teach students how to create tailored marketing strategies

Skills you'll gain

ai tools digital marketing content creation audience targeting performance metrics social media strategy marketing funnel brand awareness smart goals conversion rates

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