Social Media Marketing: Funnels, Pixels, and Optimizations

Coursera Certificate USD 49

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Social Media Marketing: Funnels, Pixels, and Optimizations

About this course

This specialization contains a number of classes that provide deep-dives on YouTube marketing, YouTube ads, Facebook marketing, Instagram marketing, and TikTok marketing. By the end of the specialization the student will be able to go from social media marketing beginner to being able to independently promote their business.

What you'll learn

Create and manage marketing campaigns on YouTube
Set up and optimize Facebook advertising campaigns
Develop marketing strategies for Instagram
Plan and execute TikTok marketing initiatives
Use tracking pixels and conversion funnels to optimize social media campaigns

Course objectives

Build practical skills across multiple social media advertising platforms
Learn to independently promote a business using social media channels
Understand funnel optimization and pixel tracking for campaign performance

Skills you'll gain

audience targeting facebook ads instagram marketing youtube advertising tiktok marketing conversion funnels tracking pixels campaign optimization social media advertising ad creative video marketing social commerce platform analytics

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