Starting a Business

Coursera MOOC / Non-credit USD 49

Enroll now →

About this course

This specialization is intended for aspiring entrepreneurs and career professionals seeking to develop the mindset, skills, and practical knowledge needed to launch a business. Through 3 courses, you will cover idea generation, business model development, lean startup methods, financial structure, legal considerations, team formation, branding, networking, and sales. By the end, you will be equipped to take confident steps toward building and growing a venture of your own.

What you'll learn

Generate and validate business ideas
Develop a business model using lean startup methods
Understand financial structure and legal considerations for new ventures
Build and manage a founding team
Create a brand identity and positioning strategy
Develop networking and sales skills for customer acquisition

Course objectives

Equip learners with the mindset and practical knowledge to launch a business
Provide structured frameworks for idea generation and business model development
Prepare learners to make informed decisions about financial, legal, and team formation aspects of entrepreneurship