Strategic Customer Relationship Management & Sales Technique

Coursera MOOC / Non-credit USD 49
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Strategic Customer Relationship Management & Sales Technique

About this course

In this specialization, you will learn essential leadership skills, including how to inspire and motivate individuals, manage talent, influence without authority, and lead teams. In this specialization, you will not only learn from Michigan faculty. You will also learn directly from exceptional leaders including Jeff Brodsky, Global Head of HR for Morgan Stanley, and John Beilein, previous Head Coach of the University of Michigan Men’s Basketball Team. We will share with you our research on how to lead people and teams effectively, and work with you to apply these insights to your own teams and leadership. In every course, you will have an opportunity to apply new leadership skills by working through a series of practical leadership assignments. In addition, the capstone will enable you to work on live leadership challenges.

What you'll learn

  • how to inspire and motivate team members
  • managing talent effectively
  • leading teams without formal authority
  • applying leadership skills in real-world scenarios

Course objectives

  • to develop essential leadership skills
  • to learn practical applications of leadership theories
  • to address real leadership challenges in a capstone project

Skills you'll gain

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