Strategic PM using GenAI for Account Managers

Coursera MOOC / Non-credit USD 49
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Strategic PM using GenAI for Account Managers

About this course

This course delves into project management principles and the integration of generative AI tools to enhance account management effectiveness. Learners will develop skills in planning and executing projects, managing digital content, and creating business process guidelines. The course will also explore strategic competencies and how they apply to account management with a focus on Microsoft 365 tools, Copilot, and best practices for digital content organization, including metadata tagging and modern search techniques.

What you'll learn

  • planning and executing projects
  • managing digital content
  • creating business process guidelines
  • integrating generative AI tools into account management
  • working with Microsoft 365 tools
  • applying strategic competencies in account management

Course objectives

  • to enhance account management effectiveness using AI tools
  • to explore project management principles
  • to improve digital content organization and management

Skills you'll gain

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