This Specialization, taught by Peggy Dean, Ruth Clowes, and Joshua George, is intended for small business owners, marketers, and content creators seeking to develop practical, strategic SEO skills for digital marketing success. Through three courses, you will cover SEO fundamentals, SEO copywriting, and technical SEO audits—preparing you to optimize websites, grow audiences, and improve search engine rankings with confidence. Extended teacher bios can be found in each course description!
What you'll learn
understand SEO fundamentals
implement effective SEO copywriting techniques
conduct technical SEO audits
Course objectives
to develop practical SEO skills for digital marketing