Strategic SEO Mastery: Tools, Strategy & Case Studies

Coursera MOOC / Non-credit USD 49

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Strategic SEO Mastery: Tools, Strategy & Case Studies

About this course

The Strategic SEO Mastery Specialization equips learners with a complete understanding of modern SEO, from foundational principles to advanced strategic applications. Through a blend of theory, analysis, and hands-on case studies, learners explore how to align SEO with marketing strategy, organizational goals, and business growth. By the end, participants will be able to conduct audits, develop actionable SEO plans, and implement optimization techniques that enhance online visibility and measurable performance.

What you'll learn

Conduct comprehensive SEO audits to identify technical and content optimization opportunities
Develop actionable SEO strategies aligned with marketing objectives and business growth goals
Implement optimization techniques that improve search visibility and measurable performance
Analyze case studies to understand how SEO strategies work in real-world scenarios
Align SEO initiatives with organizational strategy and cross-functional marketing efforts