The Harder Side of Science Communication

Coursera MOOC / Non-credit USD 49

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About this course

In this course, you will explore how to develop and implement evidence-based methods for science communication. We’ll discuss major theories of human learning, cognitive phenomena like bias and motivated reasoning that can undermine even the best activities, and the science behind why mis/disinformation spreads so quickly. We’ll end with motivational interviewing and a discussion of how to use learning engineering to design educational activities.

What you'll learn

understand major theories of human learning
recognize cognitive biases in communication
analyze the spread of misinformation
apply motivational interviewing techniques
design educational activities using learning engineering

Skills you'll gain

motivational interviewing cognitive bias communication strategies science communication educational design misinformation evidence-based methods human learning theories motivated reasoning learning engineering

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