Learn how to use Google Analytics from an award-winning Digital Marketing agency owner.UPDATED FOR 2026: This course has just been updated and is based on the new version of Google Analytics called GA4. Google Analytics is the most popular Web Analytics tool in the world and is installed on at least 10 million websites!This course will teach you how to use the tool to measure and improve your websites performance.Inside the course, you’ll learn:What Google Analytics is and Why It’s so ImportantThe Two Different types of Google Analytics Accounts You Can HaveHow To Set Up A Google Analytics Account & Install The Tracking Code On your websiteLearn how to get access to a real demo account with data you can play around withFind out the answers to the most commonly asked questions people typically have like:How To Find Out How Much Traffic Your Website GetsHow To Find Out What Country Your Traffic Is Coming FromHow To Find Out What Pages Are The Most Popular On Your WebsiteHow To Find Out What Sources & Channels Send You The Highest Quality TrafficHow to Track Results From Specific Marketing ActivitiesExpand your knowledge even further and you’ll learn:How to Segment Your Data To Discover Unique business InsightsHow to Set Up Custom DashboardsHow to Set Up Goals To Measure Your Businesses SuccessHow to Set Up Ecommerce TrackingHow to Set Up Event Trackingand so much more!Fact:Google Analytics is used by:64% of the Top 500 US Retailers45% of Fortune 500 companies,55.9% of the top 1 million domains.
What you'll learn
Understand what Google Analytics is and why it's important
Set up a Google Analytics account and install tracking codes
Access a real demo account to practice analytics skills
Identify website traffic sources and user demographics
Create custom dashboards and set up goals
Implement ecommerce and event tracking
Course objectives
To teach the basics of Google Analytics for beginners
To enable learners to interpret web traffic data
To help users apply analytics skills to improve website performance