The "Who" of the Marketing Strategy:Segmentation & Targeting

Coursera MOOC / Non-credit USD 49

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The "Who" of the Marketing Strategy:Segmentation & Targeting

About this course

In this course, you will dive into the strategic marketing world. Learn to understand the market, meet consumer needs, craft and execute a clear marketing strategy, and drive profitability. Equip yourself with the skills to define and implement effective marketing strategies, achieving your business goals.

What you'll learn

understand market segmentation
identify target audiences
develop effective marketing strategies
apply market analysis techniques

Course objectives

equip yourself with skills to meet consumer needs
learn to craft and execute marketing strategies
achieve business goals through strategic marketing

Skills you'll gain

marketing strategy consumer behavior market analysis market segmentation strategic marketing business objectives marketing skills target audience profitability campaign execution

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