TikTok for Business

Coursera MOOC / Non-credit USD 49

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TikTok for Business

About this course

This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.

What you'll learn

how to set up a business account on TikTok
developing a marketing strategy specific to TikTok
building brand presence on social media

Course objectives

understand the role of TikTok in business marketing
create and implement a TikTok marketing strategy
engage with audiences on a new social media platform

Skills you'll gain

marketing strategy digital marketing content strategy social media marketing audience engagement social media brand building online presence tiktok business account setup

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