to B产品可行性验证与定价中的商业考量
Enroll now →
About this course
缺乏对成本和收入的考量，是导致许多已经切中客户痛点，符合市场发展需求的to B产品走向失败的重要因素之一。作为产品经理，不仅需要在分析市场与和行业的过程中大胆假设，打开格局，也需要在评估成本和收入的环节小心求证，从商业角度对产品的可行性和定价进行认真的考量，越是面向全新领域的探索，这一点越是重要。 本课程我们邀请到拥有16年B端产品经验，曾负责过多个B端产品从0到1的规划、设计和落地执行，擅长从商业视角对产品进行精准定位的高亮老师，为你介绍to B产品商业分析中可行性验证与产品定价方面的知识。 课程首先对to B产品如何进行一次全面、合理的可行性验证进行了介绍，重点讲解了产品经理如何综合各方结论，从商业化角度对产品规划的合理性、合作伙伴的情况和各项成本进行把控；然后从企业战略价值的角度，介绍to B产品的多种定价方法及其对应的应用场景。希望通过本课程的学习，能够教会你通过可行性验证和定价，细化产品商业模式中的成本与收入，从财务视角理解度企业的商业战略，为之后打造商业成功的to B产品做好准备。
What you'll learn
- understanding feasibility validation for B2B products
- evaluating pricing strategies from a business perspective
- assessing the cost and revenue implications of product decisions
Course objectives
- to teach methods for comprehensive feasibility validation
- to analyze various pricing strategies based on enterprise value
- to refine product commercial models based on financial insights
Skills you'll gain
Related courses
Become a changemaker, build a career with purpose and impact
USD 49
Healthcare Entrepreneurship: Taking Ideas to Market
USD 49
Master Class for Corporate Entrepreneurs
USD 49
Community Awareness: Negotiating for Financial Success
USD 49
Launch Strategy: 5 Steps to Capstone Experience
USD 79
Building the Business Model for Corporate Entrepreneurs
USD 49
Freelancing Professional Certification
USD 24.99
Forming, Funding, and Launching a Technology Startup Company
USD 99
Course details are provided by the platform and may change — always confirm on the provider's site. Links may be affiliate links.